Anfani Education Digital Marketing Specialist Job
Title: Digital Marketing Specialist
Industry: Communications
Location: Nairobi, Kenya
Gross Salary: Negotiable
At Anfani, we help students achieve their dream of studying abroad. Based in Nairobi, Kenya, we provide personalized guidance, assistance with university and program selection, and support with tests and applications. This position requires a creative individual with a keen understanding of digital marketing strategies, social media management, and content creation.
Job Duties Include:
- Engage and manage marketing events, including media relations, advertising, promotion, and social media platform management.
- Create and expand dynamic content on various social media platforms, ensuring alignment with the company’s brand and marketing strategy.
- Develop and implement effective marketing communication campaigns to enhance brand awareness.
- Design marketing communication collaterals such as brochures, banners, posters, press advertisements, and more.
- Coordinate, design, and manage graphical content for all platforms, including websites, print media, and social media.
- Actively participate in team brainstorming and concept development sessions.
- Complete projects by coordinating with external consultants, agencies, and other stakeholders.
- Maintain technical knowledge in graphic design and stay updated on emerging trends.
- Identify target markets, create a brand image, and manage marketing campaigns for the internet and digital technologies.
- Support the management of the website’s SEO, analyze Google Analytics reports, and develop Google AdWords strategy.
Minimum Requirements:
- Diploma in graphic design, communication, public relations, business management, or a related field.
- Minimum of 2 years of related work experience.
- Expert-level skills in Adobe Creative Suite (Photoshop, InDesign, Illustrator).
- Knowledge in key areas of marketing, including SEO, social media, content marketing, email marketing, PPC, and SEM.
- Proficient in Microsoft Office (Word, Outlook, PowerPoint, Excel).
- Ability to learn and work with emerging internet technologies.
- Entrepreneurial problem solver and solutions-focused team member.
- Customer-oriented with a strong focus on providing excellent solutions.
How to Apply:
If you are up to the challenge and possess the necessary qualifications and experience, please send your CV and a cover letter stating relevant experience to info@anfani.education before 15th February 2024. Please quote the job title “Digital Marketing Specialist” in the email subject.